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market research! i have this assignment for my creative imaging…

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market research!

i have this assignment for my creative imaging class, where i have to design a hang tag for a pair of guy's pants. they can be any fit, any style. the target audience is aged 20-35.

i know next to nothing about the desires of guys with their pants, nor how guys think when shopping, so boys, please help enlighten me.

the results are viewable only to me so as not to taint answers. (girls, if you wanna be nice and help, sending some boys this way to answer this would be great).

how important is brand name when buying pants?

Mean: 2.27 Median: 2 Std. Dev 1.09
1
9(34.6%)
2
5(19.2%)
3
8(30.8%)
4
4(15.4%)
5
0(0.0%)

how important is fit/material?

Mean: 4.35 Median: 5 Std. Dev 1.21
1
2(7.7%)
2
1(3.8%)
3
1(3.8%)
4
4(15.4%)
5
18(69.2%)

what style of pants do you most often wear?

when you're wearing a pair of pants that fits you well, how does i make you feel (adjectives would be nice)?

what to you, does a pair of pants have to accomplish (ie. stand up to work, attract chicks, etc)?

what makes you actually pick up a pair of pants to buy them?





oh hey, and if anyone has any good brand names for the pants in question, i'll gladly hear them out.
Current Mood:
chipper chipper
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On February 6th, 2005 11:30 am (UTC), icklepenguin commented:
By the way, I'm 19 at the moment, but 20 in 6 months time. Hope that doesn't matter.
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On February 6th, 2005 02:20 pm (UTC), mindlessgirl commented:
I filled in my husband's answers.
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On February 6th, 2005 04:48 pm (UTC), ccj commented:
hm... brands?

i like tilt? i dunno. not much into brands, but i seem to like a lit of tilts pants.
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On February 6th, 2005 08:12 pm (UTC), fuzzdecay replied:
...did you answer that seriously?
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On February 7th, 2005 03:29 am (UTC), ccj replied:
-_- i get a strange feeling i don't want to answer that question. o_o
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On February 7th, 2005 03:30 am (UTC), fuzzdecay replied:
answerrrr!!!!
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On February 6th, 2005 08:57 pm (UTC), neo_prodigy commented:
i hoped my input helped.
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On February 6th, 2005 09:27 pm (UTC), stopityou commented:
I'm not filling the entire poll out because a sentence or two won't really work.

I don't really wear a certain style of pants more than another; I wear Dickies sometimes, Army pants sometimes, as well as jeans, camo shorts, and corduroys (Hope I spelled that right). I don't wear dress pants, or Dockers, crap like that, and I hope I never have to again.

As far as how they make me feel, I'm just glad I have pants to cover my nonexistant ass. Pants have never affected my mood, or make me feel like I look good, bad, or otherwise.

Pants have to...fit. And have belt loops for my wallet chain, and pockets for my keys, chap stick, cigarettes, and other stuff I put in pockets if the situation arises.

I buy most of my clothes at Goodwill. I like old pants. All I've had now are at least a year old. What makes me pick up a pair, aside from fit, is the fact that I know I'll still like them a few years later, even if they're worn down and have holes in them.

The end.
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On February 6th, 2005 11:04 pm (UTC), pochanike commented:
the only thing i know about boys and pants is that they want to get them off as soon as possible after meeting you. :\

stupid boys.
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On February 6th, 2005 11:09 pm (UTC), shamus9999 commented:
Is 1 high or low?
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On February 7th, 2005 02:55 am (UTC), fuzzdecay replied:
it figures i would forget something as basic as that.

1 < 5
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On February 6th, 2005 11:36 pm (UTC), bappy_lorenzo commented:
I enjoy the brown kind.

Hope that helps!
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On February 7th, 2005 02:56 am (UTC), fuzzdecay replied:
....you don't own any pants that aren't brown :P
On February 7th, 2005 03:05 am (UTC), bappy_lorenzo replied:
LIES!

I own a pair of tan pants!

That just dyed brown today.

However, they're not brown ENOUGH, so I have to re-dye them.

I also own some blue pants too. And black ones. I just don't wear 'em as much.
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On February 7th, 2005 07:52 pm (UTC), gothikduck commented:
well, seeing as I'm probably the only person who's going to put "stretch jeans" as type of pants, the brand names that I get are either Serious or Lip Service. I've found Lip Service to be sometimes be better on quality.
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On February 7th, 2005 11:32 pm (UTC), fuzzdecay replied:
you would be surprised.
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