i have this assignment for my creative imaging class, where i have to design a hang tag for a pair of guy's pants. they can be any fit, any style. the target audience is aged 20-35.
i know next to nothing about the desires of guys with their pants, nor how guys think when shopping, so boys, please help enlighten me.
the results are viewable only to me so as not to taint answers. (girls, if you wanna be nice and help, sending some boys this way to answer this would be great).
how important is brand name when buying pants?
how important is fit/material?
what style of pants do you most often wear?
when you're wearing a pair of pants that fits you well, how does i make you feel (adjectives would be nice)?
what to you, does a pair of pants have to accomplish (ie. stand up to work, attract chicks, etc)?
what makes you actually pick up a pair of pants to buy them?
oh hey, and if anyone has any good brand names for the pants in question, i'll gladly hear them out.