dear clearly canadian,
i bought your water mostly because of its packaging. it was the best bottle packaging ever. it won assloads of awards in the us an canada. it was beautiful. i was lucky that i liked the taste as much as the packaging.
however, i will not be purchasing your water anymore, because your new packaging sucks. i will spread the word to all of my designerly friends and we will all stop purchasing your product.
bring back the good packaging. or else.
you make my soul weep,
radhi entered our first art direction project (the one i was art director for) in the student show and we won first in advertising and second overall in show. it was weird winning something i didn't even enter :P
i am a political consumer. if a company does something i don't agree with, i don't buy their products. i definitely don't agree with their hideous new packaging, so i'm not going to give them my money. i'll also make them aware of why i don't buy their products, and make other people aware as well if i think they'd be interested in knowing. (such as in this case, my designerly friends)
that's precisely what i'm saying. that's what i do. i design things. the way things look is important to me. i won't buy things that violate my aesthetics, just as i won't buy from companies that give money to christian extremists or torture their animals.