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dear clearly canadian, i bought your water mostly because of its…

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dear clearly canadian,

i bought your water mostly because of its packaging. it was the best bottle packaging ever. it won assloads of awards in the us an canada. it was beautiful. i was lucky that i liked the taste as much as the packaging.

however, i will not be purchasing your water anymore, because your new packaging sucks. i will spread the word to all of my designerly friends and we will all stop purchasing your product.

bring back the good packaging. or else.

you make my soul weep,

radhi entered our first art direction project (the one i was art director for) in the student show and we won first in advertising and second overall in show. it was weird winning something i didn't even enter :P

Current Mood:
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On May 11th, 2006 04:20 am (UTC), johnphys commented:
Congratulations on the winning!
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On May 12th, 2006 01:39 am (UTC), fuzzdecay replied:
thnxies :D
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(Deleted comment)
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On May 11th, 2006 02:56 pm (UTC), fuzzdecay replied:
because it's carbonated and fruit flavored.

it came in really good flavors like blackberry and peach. :( woe.
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On May 11th, 2006 10:17 pm (UTC), belindashort replied:
So buy it and pour it in a different glass?
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On May 12th, 2006 01:38 am (UTC), fuzzdecay replied:
i am a political consumer. if a company does something i don't agree with, i don't buy their products. i definitely don't agree with their hideous new packaging, so i'm not going to give them my money. i'll also make them aware of why i don't buy their products, and make other people aware as well if i think they'd be interested in knowing. (such as in this case, my designerly friends)
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On May 12th, 2006 12:36 pm (UTC), belindashort replied:
Wow...Think about what you're really saying-

You will or won't buy a product based on the paper/plastic surrounding it.
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On May 12th, 2006 09:36 pm (UTC), fuzzdecay replied:
that's precisely what i'm saying. that's what i do. i design things. the way things look is important to me. i won't buy things that violate my aesthetics, just as i won't buy from companies that give money to christian extremists or torture their animals.
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On May 11th, 2006 10:17 pm (UTC), belindashort commented:
I always liked clearly canadian before it changed to it's 'award winning' packaging. I just liked the way it tasted.

I didn't recognize it for years so I never bought any.
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On May 12th, 2006 10:46 pm (UTC), layna commented:
After they switched to Splenda, I stopped drinking it because it didn't taste the same. I used to clean out the bottles and just have them around the kitchen cause they were pretty :)
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