Those of you following my twitter, or actually, just reading the internets this weekend probably stumbled across this horrifically sexist bacardi campaign.
I was actually angered enough to write bacardi directly. I can’t believe on so many levels how this made it through their marketing department. Not only is it extremely offensive, it’s also not even that well designed. Not that it being well designed would make it better, but the edgy humor they’re grasping at (which is tantalizingly out of reach) demands slick, trendy design.
And, I actually got a reply!
crossposted from fuzzdecay.com.
at first, when i just glanced over it, i was like "oh it's no big deal, i see ads like that all the time". but then i went back and actually read the desciptions of the women and it is truly upsetting.
i feel bad for the models for being used in such a way. There's no guarantee when you pose for stock that some douche won't come along and do something like this. I can only hope that it wasn't a custom shoot. if so, i can't imagine the lack of self respect those women have.
I'm surprised that they don't have some sort of brand protection network that wouldn't allow something like this through. When working for at&t, we had to send everything through the branding company to make sure what we were doing was brand compliant. It doesn't make sense to give your logo to some franchiser and let them run amok.
The best part of those losers thinking these girls are ugly, is that their ideal woman would never give them the time of day. They are to those women what these women are to them.