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Wendy’s frosty fail.

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I would like to preface this with my distaste for introducing non-chocolate flavors of Frosty. Frosties are supposed to be chocolate, and that is all. Not vanilla, not a part of a shake, not some odd blizzard-esque concoction, but chocolate. Which for some reason arouses a great thirst whenever I have one, like they’re full of salt.

Wendy’s is running quite possibly the most annoying campaign for their new “Coffee Toffee Twisted Frosty”. One, the name is stupid, and two, this is the kind of crap they’re spamming the air waves with:

That commerical was on incessantly before I stopped watching tv around the time MJ died. I couldn’t take 24 hour news coverage of Michael Jackson interspersed with this crap. What on earth is Wendy’s target market? I honestly can’t figure it out from their commericals. It almost seems like they’re targeting specific foods to specific audiences. And Frosties are apparently targeting the hipster douchebag demographic.

Bonus: As I was searching for the first obnoxious commerical, I ran across this one:

There seems to be some sick trend of making up jingles and trying to pass them off as being legitimate. Like the stupid $5 Footlongs commercials where everyone starts singing the $5 footlong song like it’s been around as long as the Big Mac song and everyone knows the words to it. Or the Hillshire farms “Go meat!” cheer, which, I’m forced to admit makes me giggle.

My jingle hate is exacerbated by the ever-so-timely use of a boyband. This commerical would have been current 9 years ago. It’s a shame Wendy’s spent thousands of dollars to get this crap made. As much as I hate the first commerical, it at least follows current advertising trends. And yes, I do realize that the commerical is a parody, but it falls flat on its face even taking that into account.

Between this and McDonald’s complete rebrand to targeting the young urban crowd, the only fast food place I can get behind advertising-wise right now is Burger King. At least Burger King is successfully targeting the young adult demographic and not just making flailing attempts. I also appreciate the utterly bizarre nature of Burger King’s advertisements, and concurrently find them insanely creepy. It works for them for whatever reason. I’m curious to see how the other companies will find their niche.

crossposted from fuzzdecay.com.
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On July 16th, 2009 02:50 pm (UTC), fuzzdecay replied:
advertising interests me although I don't do it, nor does the company I work for (although they desperately try. they bid constantly and fail because no one here knows how to advertise). It's interesting to see how the products I design packaging for are marketed. And how the flyers and such I make fit into the current campaign arc of the company.

I do find most marketing people to be complete douchebags, though. They all have so much ego it's infuriating.

Contrary to my upbringing, I do not refer to flavors of coke :P
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On July 16th, 2009 03:39 am (UTC), johnphys commented:
The Burger King King is just about the creepiest thing I have ever seen to try and get someone to go *to* an establishment. I absolutely can't stand their commercials. Granted, I can't stand most *any* commercial, but theirs are especially bad for the creepy factor. Yay for commercial flagging!
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On July 16th, 2009 02:54 pm (UTC), fuzzdecay replied:
The King is extremely creepy, but it's the kind of offbeat humor that appeals to young people, which is who they're obviously targeting.

my respect for bk is mostly because of their print advertising. how hilarious is this?

Ridiculously sexist, yes. But it's the kind of perverse humor other companies are hinting at but won't go for.
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On July 16th, 2009 04:20 am (UTC), all_hail_duke commented:
oddly enjoyable entry. i can't shake the burger king adverts from a few years ago using the "i am man, hear me roar" campaign. not my cup of tea.
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On July 16th, 2009 02:58 pm (UTC), fuzzdecay replied:
I think the strength in their advertising isn't that it's enjoyable, necessarily. It's the pure "wtf?" quality that makes it stick in people's heads and creates the brand recognition.

I believe BK was one of the first companies to venture into viral marketing with the subservient chicken site. They seem to have taken the spirit of viral advertising to the mainstream.
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On July 16th, 2009 05:56 pm (UTC), fiduch commented:
i love the hillshire farms commercials... they're great in their randomness and complete worship of meat products, which i find particularly refreshing with all the trendy vegetarianism and healthy eating that's been predominating food marketing for a while now.

and the subservient chicken was an awesome bit of marketing. :p
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On July 18th, 2009 08:10 pm (UTC), fuzzdecay replied:
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On July 18th, 2009 10:24 pm (UTC), fiduch replied:
lol, yes, i am a proud carnivore. you are correct. :p and see? i'm obviously in good company! i wouldn't wanna fuck with that guy.
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On July 18th, 2009 10:32 pm (UTC), fuzzdecay replied:
you, by definition, are not a carnivore. biology fail!
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